imageHow often is heard the disparaging words! – “Oh I don’t do Social Media”. As ever a real cop out when you see and hear regular constructive comment derived from Twitter. A specific example: British newscasters are comfortable now delivering comment referenced to Twitter.

So for those still avoiding the connective tissues of social media I present evidence of the centrality of this form of communication now within Government circles. In this survey (picture) from UKTI the British Government’s trade promotion body their information requirements are: Name, Company Name, Email address & Twitter handle.

“I don’t do Social Media.” Sorry you folk but this is really mainstream now. Get involved, lurk if you have to but do investigate, do engage. Fence sitting is no longer allowed – there are no fences.