Faris – firstly congratulations on being winner “Post of the month” on Neil Perkin’s Only Dead Fish blog.  

The benefit of your piece is to collate together the key elements of the new communication environment we now face.  I particularly like the “be nice or leave”.  In this context it interests me how quickly the twittersphere kicks out spammers – this makes for a “clean” platform to operate in, avoiding unnecessary dross.  And, “Stop thinking like a company and act like a person.” How true is that!

Tom’s comment on Spreadable is a bit old school!!  There are now spreadable butters – nothing more natural than that!